A Seaside Village In France Surrounded By Colorful Homes Is Called The 'Petit French Riviera'

If we had a nickel for every time someone compared a tiny town to the French Riviera's glitziest destinations, we'd have enough coin to, well, buy a postcard from said town. While many places claim to embody the untouchable sophistication, sun-kissed shores, and Old Hollywood glamor of Saint-Tropez or Cannes, few deliver on that promise. Yet, one small town in France brings something even better — understated charm, extraordinary scenery, and a slow pace of life.

Situated along a peaceful stretch of coast about 30 minutes outside of Marseille, Cassis is a tiny fishing village between two natural wonders, the Cap Canaille headlands and the limestone cliffs of Calanques National Park. Rows of colorful bistros, homes, and shops line the cobbled streets, overlooking the port's calm waters. It's the kind of place where breakfast is always served on the terrace and afternoon apéritifs are meant to be savored. You won't find celebrity-owned yachts in the harbor, but local fishing boats add pops of color as they bob on the waves. 

However, what gives Cassis the moniker "the Petit French Riviera" is the way it encapsulates the effortless elegance of Saint-Tropez and other chic Côte d'Azur destinations without the intensity. Plus, the hotels in Cassis are less expensive so it's also, shall we say, "petit" on the wallet. For added savings, discover the best time of year to visit France if you're traveling on a budget.

Often referred to as one of the most beautiful towns in Provence, Cassis is a popular destination for French couples from Marseille and Paris with good reason. While it's possible to jam-pack your trip with activities, taking it slow is the way to go. Grab a gelato or a coffee overlooking the Port de Cassis, then explore the lively bistros, plazas, and shops in the old town. On Wednesday and Friday mornings, visit the Cassis Market for unmatched local cheeses, produce, flowers, honey, artisanal goods, and fresh delicatessen fare. 

Take a short walk out of town and discover a picturesque beach with crystal-clear, swimmable waters at Plage du Bestouan. The atmosphere is laidback and you won't find expensive daybeds or luxury beach clubs. Instead, lay your towel on the pebbled beach and order snacks or drinks from the tiny bar overlooking the surf. Nearby Plage de la Grande Mer also boasts aquamarine waters but is less secluded than Plage du Bestouan. 

After a day at the beach, make your way to one of the quaint bistros surrounding the harbor. For the port's most authentic, flavor-packed "bouillabaisse" (fish soup) in an intimate restaurant well-known to foodies, choose Le Bistrot de Nino. However, for panoramic views of the Mediterranean and fine French dining, reserve a table at La Villa Madie. The atmosphere is upscale without being overwhelming, offering the ultimate French Riviera date night for your holiday splurge. 

If we could only plan one excursion near Cassis, it would be a trip to Calanques National Park, one of the most underrated tourist destinations to visit in France. Towering limestone cliffs dotted with green shrubs plunge into clear, azul waters that turn almost electric blue in the shallow areas. You could spend a week hiking, kayaking, and otherwise exploring the park, but a boat ride is the best way to make the most of your experience. Alternatively, embark on a hike from Cassis town to three iconic spots: Calanque de Port-Miou, Calanque de Port Pin, and Calanque d'En-vau. Although the views are rewarding, the 5-mile path is rocky and at times slippery — please don't hike in flip-flops! For reference, the hike takes about four hours with stops for snacks and rest.

Discover local wines and stroll between heritage vines at Domaine du Bagnol, a family-run vineyard that dates back to the 1890s. Only a 15-minute walk from Port du Cassis, this seven-hectare estate offers reservation-only wine tastings against a backdrop of the dramatic limestone cliffs. The rosé is a fan-favorite, but the friendly hosts will help find a bottle to match your palate. 

Finally, extend your trip to the South of France with a visit to this quirky, colorful French beach town that's a vibrant escape any traveler will love. Located about 2.5 hours from Cassis, this town boasts brightly painted buildings, sandy beaches, and a more lively atmosphere.