This Picture-Perfect European Destination Is A Great Addition To Your Winter Bucket List

With cloudy skies and frigid temperatures, many people just want to hibernate until the winter is over. However, this isn't the case in Verbier, Switzerland. Once the snow begins to fall, the city comes alive with winter activities and a cityscape bustling with visitors. Situated at 5,000 feet altitude in the Alps of southwestern Switzerland, this resort town transforms into a winter wonderland every year.

Now a medium-sized city within the Valais canton, Verbier was originally a small, rural village populated by farmers. However, following WWII, the Swiss government recognized that Verbier's fluffy snow and sprawling mountains had the potential to become a world-class ski resort. After years of development, they turned out to be right. The town has been the premier ski resort for celebrities and socialites alike since the '60s. Today, Verbier is considered one of the most famous winter destinations in the world. Its renowned powdery slopes and abundance of upscale accommodations make Verbier a must on anyone's winter bucket list.

The skiing and snowboarding in Verbier, Switzerland is unbeatable. Verbier has been listed as one of the top three ski resorts in the world by the World Ski Awards on numerous occasions. Out of all the ski resorts in Switzerland, Verbier is the largest. With over 400 km of designated ski runs and 93 ski lifts, you'll never get bored when exploring the expansive resort. 

From around mid-December to mid-April, Verbier's ski lifts are up and running and open for visitors. However, for prime conditions and fewer crowds on the slopes, the best time to plan your ski trip would be early January. If you're a seasoned or expert skier or snowboarder, the slopes in Verbier will blow your mind. Atop Mont Fort's summit, you'll get access to the largest selection of black diamond runs in all of the Alps' ski areas.

If you're a beginner skier or snowboarder looking to learn the ropes, Verbier will offer just as incredible of an experience. La Chaux is the perfect ski area to practice as it is home to three bunny slopes. If you need a little extra guidance, you'll find a large selection of private ski and snowboarding schools throughout Verbier.

For those looking for a destination to celebrate the winter holidays, there is no better place to do it than Verbier, Switzerland. The beautiful Alps will make you feel like you're in the North Pole, but if that isn't enough to put you in the spirit, the handful of festive winter events will. When you visit Verbier in December, you'll find the town is adorned with beautiful, twinkly lights and towered by a huge Christmas tree in Place Centrale. Additionally, Verbier hosts a luxury Christmas Market with top-of-the-line hand-crafted products, artwork, live music, and community activities.

New Year's is another fantastic time to be in this ski town. If visiting on New Year's Eve, you can expect free mulled wine and a spectacular fireworks show. If you're looking for something more to start the year, venues throughout the area go above and beyond to make this celebration unforgettable. Purchase tickets to party all night at one of the many local clubs or enjoy a seven-course meal at one of Verbier's fine dining options.